The Internet as a relationship marketing tool-some evidence from Irish companies
This article explores the strategies underlying the use of the Internet as a marketing tool by Irish businesses. Three different approaches to Internet marketing are described: the ornamental, the informational and the relational. It is shown that, theoretically, the Internet offers a unique

Publication: Irish Marketing Review

MySoftware Company(TM) Acquires MarketHome, Inc. to Extend Leadership In Internet Direct Marketing Arena.
Internet Direct Marketing Services Now Include a Complete E-Mail Solution, Combining E-Prospecting With E-Mail Campaign Management PALO ALTO, Calif., July 6 /PRNewswire/ -- Capping a series of bold moves designed to extend its leadership position in Internet direct marketing, MySoftware Company

Publication: PR Newswire

Internet Marketing Leader WebSourced, Inc. Unveils a New Product That Helps Companies Analyze the Effectiveness of Their Online Marketing Campaigns.
RESEARCH TRIANGLE PARK, N.C. -- SEM Web Services Offers Proprietary Internet Marketing Analytics, Conversion Tracking and Click-Fraud Monitoring WebSourced, Inc., a leader in internet marketing (www.websourced.com) and a wholly owned subsidiary of CGI Holding Corporation d/b/a Think Partnership

Publication: Business Wire

Aprimo(TM) Marketing Fuels Fort Knox National Company's Internet Entry.
INDIANAPOLIS, April 4 /PRNewswire/ -- Aprimo(TM) Marketing, the most comprehensive Internet-based marketing management solution available, was selected by Fort Knox National Company (FKNC) to be the marketing platform that will help drive the company's foray into transaction processing via the

Publication: PR Newswire

Net income: bits and bytes replacing ink and paper when businesses map marketing strategies.(SPECIAL REPORT: MARKETING & PROMOTIONS)(Designed Internet Solutions)(Company overview)
When Dan Biggs first heard of the Internet in the early 1990s, he and other local marketing executives were leery, believing it a fad that would never factor in their business goals. But by 1997, Biggs had committed his entire Chula Vista-based firm, Designed Internet Solutions, to Web marketing,

Publication: San Diego Business Journal

Mecklermedia, "The Internet Media Company's," Internet World Summer '98 Event Presents Global Marketing Workshops.
WESTPORT, ConnBUSINESS WIREJune 29, 1998--Mecklermedia, The Internet Media Company's, (Nasdaq: MECK) second annual Internet World Summer '98, being held July 13-17, 1998, at Chicago's McCormick Place, goes global as the Midwest's largest Internet industry trade show offers a variety of marketing

Publication: Business Wire