Nearly 90 of Internet Users Share Content via Email According to Sharpe Partners' Study on Viral Marketing; Humorous Marketing Messages Are Shared the Most.
NEW YORK -- A study by Sharpe Partners, an award-winning interactive marketing agency, revealed that 89 of adult Internet users in America share content with others via email. Sharpe Partners' study on viral marketing also found that 63 of the respondents share content at least once a week, with 25

Publication: Business Wire

SFIMA Hosts Program, Burger King Corporation Dissects Subservient Chicken Phenomenon; Learn the Secrets Behind One of the Internet's Most Successful Viral Marketing Campaigns.
FORT LAUDERDALE, Fla. -- South Florida Interactive Marketing Association (SFIMA) hosts this interactive marketing presentation on Burger King dissects Subservient Chicken phenomenon , learning the secrets behind one of the Internet's most successful viral marketing campaigns. SFIMA will present

Publication: Business Wire

It's called "guerrilla" marketing, in that it ambushes the public. BMW seems to have scored with an internet-based viral marketing film chronicling...
It's called guerrilla marketing, in that it ambushes the public. BMW seems to have scored with an internet-based viral marketing film chronicling the ill-fated attempt of a goofy events promoter to put the small town of Oberpfaffelbachen, Germany, on the map by catapulting a BMW 1 series to the US.

Publication: New Zealand Herald (Auckland, New Zealand)

Cafe taps viral marketing: Counts on success through Internet word-of-mouth.
Byline: Meghann M. Cuniff, The Spokesman-Review, Spokane, Wash. Dec. 28--Ben Delaney isn't worried about word of his new business, Junebugs Cafe, spreading around Spokane. Scheduled to open Jan. 3, the cafe already has a customer base of at least 150, and Delaney's secret to success is hardly a

Publication: Spokesman-Review (Spokane, WA)

Qbiquity Relationship Marketing Software Leverages Power of Viral Marketing To Build Buzz About Women.com's 'Men of the Internet' Valentine's Day Sweepstakes.
SAN FRANCISCO, Feb. 1 /PRNewswire/ -- Qbiquity's innovative relationship marketing software is helping to spread the word about Women.com's (Nasdaq: WOMN) current national sweepstakes, The Single Girl's Guide to Valentine's Day. The addition of Qbiquity's relationship marketing component enables

Publication: PR Newswire

Move Over B2K, Internet Creates Strong Viral Marketing Campaign For the Hamptons, New R&B Teenage Heartthrobs.
NEW YORK -- What's The 411? Networks, a leading digital media and entertainment company with a focus on urban entertainment, has discovered that the demand on its website, httpwww.whatsthe411.com/, for the video play of My Jacket, the debut single from R&B rising stars, The Hamptons

Publication: PR Newswire